I opened an email today and saw a link to an article entitled “Gillette’s Toxic Masculinity Ad Isn’t the Problem; Toxic Masculinity Is the Problem”. I read Jon Hyman’s article and I agree that the ad was designed to spark debate and it is a topic that needs debate! (If you haven’t seen the ad, Google it or read Jon’s synopsis – I have a link to his article at the end of my blog.)
Honestly the whole boys will be boys attitude annoys me to no end, and that isn’t a commentary on men. It is a commentary on the attitude of letting things slide. Jon’s article has the ad’s tagline as “Bullying. Harassment. Is this the best a man can get? It’s only by challenging ourselves to do more, that we can get closer to our best. To say the right thing, to act the right way.” Scratch part of it and you have: It’s only by challenging ourselves to do more, that we can get closer to our best. To say the right thing, to act the right way. Shouldn’t that be everyone’s attitude? Stop letting things slide and say the right thing, act the right way!
Jon says that toxic masculinity is the problem. I’d take it one step further – toxic people are the problem! He also says that equality should not be controversial. I completely agree with that statement. I don’t care if it is a man, a woman, a CEO, a manager, a receptionist, a cashier, etc. – people need to stop bullying others, stop sexually harassing others, stop condescending to those who we view as different or weaker. We need to treat people better, intervene to stop harassment, and be better role models.
Jon says that he recognizes that a sizable portion of his readers will take issue with his stance on this commercial and this issue, and that he’s OK with that. I’m not! You can take issue with the commercial, you can take issue with his article, but if you take issue with toxic people are the problem, I think you need to think about why you take issue with it. If it was your spouse or child being treated unfairly, would you still feel that way?
Article link: https://www.workforce.com/2019/01/16/gillettes-toxic-masculinity-ad-isnt-the-problem-toxic-masculinity-is-the-problem/?utm_campaign=ED_WF_WF%20Week_Q1%202019&utm_source=hs_email&utm_medium=email&utm_content=69121073&_hsenc=p2ANqtz-__UC6GE3ZJt8qTJzDxddRAy6TyR5anPGtbx01D-pGOU-6uw-JgTEhRiZv8HrrffU-RTacUG8PmA5RtnxgdXgShh0zEaceUHJvVdavc3MTEwRQunig&_hsmi=69121074